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WHEN CAR DESIGNERS

THINK OUTSIDE THE BOX

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 ABOUT US 

Advanced Canvas was founded by Alexander in mid-2018. He spent some 2.5 years refining the idea and perfecting the craft skills necessary, during which time the other two members came on board. Martin now models all data for the canvases in 3D, while Natalie is responsible for color, choice of materials and the brand’s direction. By early 2021, after completing more than 250 prototypes and some 2500 hours of work, it was possible to produce the first Advanced Canvas: the king of all Porsches, the 911 Carrera RS 2.7. Since then the team has also been working on other models, formats and unique new ideas in order to constantly create new impetus and make each model into a singular piece of art.

Porsche 911 Carrera RS 2.7  Fertigungsprozess
Das Team der Advanced Canvas
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 ABOUT THE ART PIECES 

Our aim is to create a bridge between traditional wall pictures and an aesthetic, tangible sculpture. There are already billions of photos and models of cars; we are tired of them and seek to create unique, individual sculptures that can be hung on the wall. We wish to set new standards in the world of automobile art. Our products are extremely long-lasting, highly detailed, produced in a sustainable manner and are more a statement than an unconventional car model. We combine art, design and true craftsmanship into a living sculpture that is built to last and fit in any setting.

ALEXANDER HOCH

Founder, Sculptor & Designer

"I believe that for the most part, the best cars have already been built."

At the start of his career Alex worked as a stone carver. Later, however, after further training as a product designer, he studied automotive design in Pforzheim. He learned his trade as a designer in studios including PORSCHE Weissach, AUDI California and BMW Munich. After a few years in the industry he had the idea of Advanced Canvas in 2018 and began by setting up his own workshop for these unique sculptures. Outside work, his life still revolves around cars, from hours of training sessions in a racing simulator to extensive trips in the Black Forest or endlessly planning modifications to his two cars. Alex is a true petrolhead who finds nothing more boring than convention and has a predilection for classic German sports cars.

Alexander Hoch
Natalie Fransen

NATALIE FRANSEN

CMF Designer & Art Director

"Simplicity is the ultimate sophistication"

Natalie’s professional career began in fashion design, with studies at the Pforzheim School of Design. While working with the JOOP! brand she learned about what makes for timeless and elegant design. Later she moved into the automobile industry and completed her masters in interior design in Reutlingen. Her first practical automotive experiences were gained in the studio of Bugatti, at Porsche Weissach and with the Piech startup, before returning subsequently to Porsche. She has worked here for almost 4 years as a color and trim designer. In her personal life Natalie has a strong affinity for design and likes to refashion everything in her surroundings. She has a penchant for painting, interiors and design and a flair for color and composition. Her passion is aesthetics and the finer things in life.  

MARTIN LORENZ

Digital Form Designer

"If you always do what you've always done, you'll always get what you've always got." by Henry Ford

Martin originally studied film and wanted to pursue visual effects and animation. While still a student he visualized new auto models for print advertising – and now, rather than designing spacecraft, for the last ten years he has been an independent concept modeler and designer in the automobile industry. Being able to combine work with travel was a major advantage of being self-employed. While Martin, originally from Stuttgart, began with project work in the Munich area, he went on to work in Italy, China, France and Sweden, and for contrast, also for a long period in Affalterbach. And if screen-based work takes up most of his time, he knows no greater pleasure than to switch the computer off when the contract ends and spend the remainder of his time hiking and traveling.

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Thank you !

Contact us

Visit our workshop.

We are from Blackforest, Germany

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The Advanced Canvas

Address :

Advanced Canvas

Bahnhofstraße 7

75399 Unterreichenbach

Germany

mail :         

alex@advanced-canvas.com

Internet:   

instagram.com/advanced_canvas

facebook.com/theadvancedcanvas